Bill Simmons was the first one really to point out the zig-zag theory in a piece on Grantland. In the NBA, you have to have an elite, superstar player to win a championship. Problem is, there are only about 12-15 truly elite players in the league, and they belong to 11 of the 30 teams in the league. What happens to the other 2/3rd of the league? What can you do if you don’t have a superstar?